Valerio Celestre
6+ years turning ad spend into measurable growth across EMEA and the US — including two years working for Meta, advising its top-spending agencies. Today I run five-figure weekly paid social budgets for US and European DTC brands, from budget strategy to the weekly performance call.
Real accounts, real numbers
A selection of outcomes from accounts I manage, Q2–Q3 2026. Client names withheld where confidentiality applies.
From unprofitable to profitable at flat spend
Rebuilt the prospecting setup on an account stuck below breakeven — same budget, different audience architecture:
Tracking results the platform can’t see
Conversions land offline, out of reach of standard attribution. Together with the client we set up a simple way to approximate them, based on in-store promo redemption. The figures below are a shared estimate, not tracked data:
2× the sales volume, cost per purchase flat
Scaled the core sales campaign month over month while holding efficiency:
+36% ROAS on the same client's Google account
Restructured campaigns and reallocated budget across Search and PMax:
Experience
Both sides of the table: inside Meta advising its biggest spenders, and in the field running accounts end to end.
Performance Marketing Consultant — Freelance
- Lead paid social and full-funnel performance for DTC brands on five-figure weekly Meta budgets, through a US growth consultancy and directly with brand teams.
- US portfolio: DTC fitness equipment, clinical nutrition, sports. EU portfolio: fashion & leather goods, furniture & interiors, windows & doors, fitness, education.
- Own the weekly performance narrative and scaling decisions for client-side and internal stakeholders.
Marketing Pro at Meta — Italian Market
- Primary Meta-side partner for top-spender agencies: performance strategy, escalations, scaling decisions.
- App UA, e-commerce and lead gen accounts, with consistent double-digit CPA reductions in iOS14+ environments.
Marketing Pro at Meta — EMEA Markets
- Consulted directly with high-spend advertisers and established brands, optimizing for ROAS and CPA through budget, bidding and creative strategy.
- Full-funnel strategies from impression to conversion across lead gen (B2B/B2C/D2B), e-commerce and apps.
- Across the two years at Meta and both tiers, optimized 1,000+ ad accounts in total.
Digital Marketing Consultant — Centro Driver Pirelli, Sicily
- Sole marketing partner for six years running: paid advertising and organic presence end to end — drive-to-store and WhatsApp lead generation.
BA, Information Media and Advertising
Skills & competencies
Media buying is the visible half. The other half is the measurement and budget discipline that makes scaling decisions hold up.
Platforms
Measurement
Strategy & process
Industries
Languages
References
Public recommendations from agency partners and clients. Originals on LinkedIn.
Valerio was our Meta marketing point of contact. Always on top of things, precise and genuinely supportive. A well-prepared professional, constantly up to date — someone you can count on.
I had the pleasure of managing Valerio and I can confidently say that he is one of the most strategically minded and impactful marketing professionals I have worked with. His ability to combine analytical thinking with a deep understanding of market dynamics makes him an invaluable asset in any project or team.
He brings clarity to complex challenges, anticipates needs before they emerge, and consistently delivers solutions that are both innovative and grounded in solid strategic reasoning.
Valerio is prepared, precise and attentive. I spoke with him regularly for his consulting on our Meta accounts, and his approach was always constructive — never framed around the single task, but around the performance of the whole project.
I had the pleasure of working with Valerio managing several Meta ad accounts and I can only recommend him. Extremely precise, reliable and always available. Thanks to his strategic advice and deep platform knowledge, we saw a clear improvement in campaign performance.
Let's talk performance
Fully remote, any time zone. Whether you're hiring for your team or need a senior pair of hands on your accounts — send me the context and I'll tell you what I'd look at first.
Need this as a CV? — it is laid out for print.